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Case Studies:
How Webinars Move Buyers Through the Sales Cycle

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In today's buyers’ market, the webinar can be an invaluable tool for companies to attract, engage, and educate prospects. Yet, not all webinar attendees are “sales ready” to buy now. Done right, they can be a powerful vehicle to help move prospects through the buyer journey to become your customer and future advocate.

Using 5 examples from leading global and emerging B2B brands, this session will take a case study approach to reveal their challenges and what made their webinars effective. Each of these examples will also share best practices and lessons learned on how they achieved their commercial outcomes while delighting their audiences.
Webcast summary:

Who should attend:
During this interactive webcast, you'll learn:
  • Webinar effectiveness on business impact 
  • Content marketing best practices
  • Setting the stage to optimize outcomes
  • Evidence of a proven methodology for optimizing webinar results
  • Key performance metrics to ensure predictable outcomes
    • Revenue marketers focused on driving leads and building pipeline
    • Marketing Automation gurus
    • Department Heads of Marketing
    • Technology Professional

    Julian Rocco
    Online Web Technology Specialist,
    Featured speakers:
    Mike Agron
    Co-Founder & Executive Webinar Producer, WebAttract