Case Studies: How Webinars Move Buyers Through the Sales Cycle
Thursday, May 21st 2015 at 1:00pm EST / 10:00am PST
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In today's buyers’ market, the webinar can be an invaluable tool for companies to attract, engage, and educate prospects. Yet, not all webinar attendees are “sales ready” to buy now. Done right, they can be a powerful vehicle to help move prospects through the buyer journey to become your customer and future advocate.
Using 5 examples from leading global and emerging B2B brands, this session will take a case study approach to reveal their challenges and what made their webinars effective. Each of these examples will also share best practices and lessons learned on how they achieved their commercial outcomes while delighting their audiences.
Webcast summary:
WEBINAR #2
Who should attend:
During this interactive webcast, you'll learn:
Webinar effectiveness on business impact
Content marketing best practices
Setting the stage to optimize outcomes
Evidence of a proven methodology for optimizing webinar results
Key performance metrics to ensure predictable outcomes
Revenue marketers focused on driving leads and building pipeline
Marketing Automation gurus
Department Heads of Marketing
Technology Professional
Julian Rocco Online Web Technology Specialist, Arkadin
Featured speakers:
Mike Agron Co-Founder & Executive Webinar Producer, WebAttract
