The Connected Business: Proving the Value of Marketing to the Wider Business

Communication technology can help Marketing to overcome departmental silos and prove their value to the wider business.

Our eGuide reveals ways to effectively prove your value, including:

  • Sharing insights about customers, up-sell and cross-sell opportunities through collaborative platforms that can be accessed by Sales, helping to improve ROI
  • Using unified communication packages to work more closely with other departments, such as videoconferencing and cloud-based collaboration platforms to drive efficiencies
  • Demonstrating ROI of your campaigns to the C-suite through clear communication and analytical reports.

Proving the value of your Marketing department means communicating effectively to the wider business through technology.

Discover how technology can help you to effectively communicate the value of your Marketing department to the wider business by downloading: "The Connected Business: Proving the Value of Marketing to the Wider Business".

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The Author

Ryan O'Reilly

Head of UC Operations, Global

Ryan O'Reilly is a progressive, visionary leader with 16 years operational experience of managing technical departments, deploying carrier grade IT and Telecommunication infrastructures and delivering world class hosting solutions. Ryan has proven success in defining operational and technical rollout strategies and leading high performance teams to exceed company objectives in highly pressurised, high pace working environments.