The Connected Business: Proving the Value of Marketing to the Wider Business

Communication technology can help Marketing to overcome departmental silos and prove their value to the wider business.

Our eGuide reveals ways to effectively prove your value, including:

  • Sharing insights about customers, up-sell and cross-sell opportunities through collaborative platforms that can be accessed by Sales, helping to improve ROI
  • Using unified communication packages to work more closely with other departments, such as videoconferencing and cloud-based collaboration platforms to drive efficiencies
  • Demonstrating ROI of your campaigns to the C-suite through clear communication and analytical reports.

Proving the value of your Marketing department means communicating effectively to the wider business through technology.

Discover how technology can help you to effectively communicate the value of your Marketing department to the wider business by downloading: "The Connected Business: Proving the Value of Marketing to the Wider Business".

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The Author

Helen Lancaster

Head of Marketing, Northern Europe

Helen Lancaster, has a career spanning 18 years in the IT and Telco sectors spending time at Canadian giant Nortel Networks, US manufacturer Avaya and UK Telco Kcom. Her roles over the years have included various commercial positions in sales and marketing - including four years in Madrid in Spain - leading to her current position of Head of Marketing for Northern Europe at Arkadin. Helen has a passion for data, and all things digital.