Webinars are the most important tool that we have for driving leads, engaging contacts and filling the pipeline. But they also work brilliantly for disseminating many different types of content – from thought leadership and panel discussions to product launches and bottom of the funnel detail!
What’s best is that webinars are influential at all stages in the sales cycle from driving awareness (45%), lead generation (51%), lead nurturing (37%) and upselling and cross-selling (42%) (Forrester).
Take a look at our infographic below for some key stats on why Webinars and Webcasts should play a key role in your communications strategy.
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“It met all of our criteria. The set up is relatively easy and it’s compatible with our partner’s legacy system. And with Arkadin’s strong customer service support, we’re confident we made the right choice.”
Tom Covington, Vice President of Marketing, Pinnacle Engines
